fbpx Skip to content

Why now?

by Mikaela Larsell Ayesa Co-founder & Operations Manager

Most of us are aware of the environmental consequences of the clothing industry. But to give you some hard numbers, this is how it looks like and why we need to change now.

It takes an average of 7,000 liters of water to produce one pair of jeans.

There are tens of millions of people in slavery today of which nearly 1 in 3 is a child.

More than 2.8 billion people in 48 countries will face water stress or conditions of scarcity by 2025.

20% of industrial water pollution comes from the treating and dyeing textiles.

15 million tons of used textile waste is generated each year in the United States.

The clothing industry is currently the second most polluting industry in the world, after oil and gas. The number of clothes that are thrown “away” every day is enough to fill 1,5 empire state buildings, every day. I put “away” in quotation marks as the word is hiding where the clothes actually go. There’s no such thing as “away”. Unsold or wasted clothes end up either burned, aka “toxic gas in the atmosphere” or in landfills. Big holes are being dug into the ground for all of the clothes to go “away”. Sometimes, it might even end up in our oceans, great. 

Reuse first, recycle second.

Do you know the difference between recycling and reusing, and which one is the best option for the environment? When recycling clothes, the fabric is being torn apart until each component is being separated. Synthetic fibers will go one way while organic ones will be turned into new pulpe and later on new fabrics. The recycling process for clothes is not easy, and it should be the last way out. A lot of hazardous chemicals are used to dye, and produce the clothes we find in most high-street retailers, the different components or fibers are hard to separate during the recycling process.

Reusing is when you extend the life of an already produced item to make the most value out of it, and this is THE best option for the environment. Our service extends the life of already second-hand items by 2 to 3 years. Our customers share one single closet but also the responsibility to make each individual item last as long as possible.

1 260 000 liters of water used for a single picture.

Get in touch with us

We typically reply within 24 hours.