Brands can neutralize the environmental impact of their overstocks with us, here is how.
by Mikaela Larsell Ayesa Head of Operations & Co-founder
"On average, it takes 11 kilos of CO2 to produce one garment."
On average it takes 11 kilos of CO2 to produce one garment, but what happens when this garment isn’t even used?
Overstocks and leftovers are the tough reality of the clothing industry. Together with the brands who started collaborating with us, we’re working on reducing leftovers, and learning about customers’ preferences in order to prevent them in the future.
Research shows that if you use an item twice as much, you can reduce its environmental impact by 40-50%.
In a country like Sweden, new garments are worn an average of 7 times before being discarded (Source: Naturvardsverket).
At Hack Your Closet, we circulate the clothes to a minimum of 10 different customers. After launching an internal survey to our customers, we were able to find out how many times per cycle, our closet hackers use our items.
The items that we inject into our closet are used 3 to 4 times on average and per cycle, which means that each item otherwise wasted will be used 30-40 times.
Through our service, those unused items are going right back into the consumption cycles instead of being destroyed or exported. This is how we contribute and cushion the environmental impact of overstocks.
When someone decides to use our service, they play an important part of our mission, not only by making our garments last longer but also by reducing their own consumption of new clothes.